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B2B Marketing and Advertising: Holidays Aren’t Just for Consumers!

Contrary to popular belief, the holidays are a prime time for B2B marketers to advertise. While many companies tend to lower their budgets in December, there are several advantages to doing the exact...

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Christmas Is Creeping Up On You

“Christmas Creep” – what is it? It is defined by Wikipedia as “a merchandising phenomenon in which merchants and retailers exploit the commercialized status of Christmas by moving up the start of the...

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Holiday Marketing is at a Fever Pitch but What’s Next?

Keeping the momentum with post-holiday marketing programs Businesses, particularly retailers, have been planning for this holiday season since the last one ended – and with good reason. According to...

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